Understanding Milwaukee New M18 REDLITHIUM FORGE™ Batteries
Milwaukee M18 FORGE Batteries have been the talk of the town since Pipeline 2023. But what’s good about them?
Understanding DeWalt Cordless Power Tool Model Numbers
Have you ver wondered why product SKUs are written the way they are?
Why Can’t You Stick To A Shopping List?
Have you heard about ‘The Gruen Effect’ in shopping mall design and how retailers employ this technique to make you buy more?
History of Power Tools Through The Lens of Bosch
For over 125 years, Bosch has evolved into a global technology and services provider, ‘famous in five continents’.
From The Flatpack Furniture To The IKEA Effect
People value products in which they invest their own labour more than comparable products that require no effort on their part.
History of DULUX Paints - A Mood Creation Business
Remember that there’ll always be somewhere more comfortable than your comfort zone…
DYSON And 5127 Loops Of The Bagless Vacuum
From the Contrarotator Washing Machine to the Bagless Dual Cyclone Vacuum Cleaner